Chances are, if your client owns or wants a low-interest rate product like a CD, they A) are gun shy about putting their money into anything tied to the market; or B) don’t know that other, potentially more valuable options are out there.

But they're not likely to look at their calendar and think, “It’s April! I should call my advisor to talk about my CDs.” (That would be way too easy.) If you need help planting the conversation seed, we've designed a wealth of marketing materials to get you started.