What is IAMS?
What Is IAMS? — A Complete Overview for Agents and Advisors
Introduction
Insurance Agency Marketing Services, Inc. (IAMS) is a nationally recognized independent marketing organization (IMO) dedicated to supporting insurance agents, financial advisors, and independent producers. Since its founding in 1986, IAMS has focused on one core mission: putting producers first by providing industry‑leading products, training, technology, and back‑office support designed to help grow and streamline their business. [linkedin.com]
A Brief History of IAMS
IAMS was founded in 1986 by Charles Heuring and his team with a clear vision—to create an organization where insurance producers would always feel valued, supported, and at home. This commitment to serving producers has been the foundation of IAMS’ growth for nearly four decades. [linkedin.com]
Originally focused primarily on annuity distribution, IAMS has expanded significantly over the years into multiple product lines—life insurance, single premium life, senior health, and more—while maintaining its producer‑centric culture. [linkedin.com]
What IAMS Does: Core Services and Offerings
1. Product Access Across Multiple Lines
IAMS provides a broad catalog of insurance products to meet diverse client needs, including:
- Annuities (fixed, indexed, MYGA, and income riders) [iamsinc.com]
- Life Insurance (term, universal life, whole life) [iamsinc.com]
- Single Premium Life (SPL) products designed for asset protection and legacy planning [iamsinc.com]
- Senior Health Products such as Medicare supplement, long‑term care, and accident insurance [iamsinc.com]
These offerings are made possible through partnerships with more than 30 industry‑leading carriers, ensuring competitive options and up‑to‑date product solutions. [iamsinc.com]
2. Back‑Office Support and Agent Services
One of the key advantages of partnering with IAMS is their extensive operational support. This includes:
- Application processing assistance
- Case design and advanced illustration support
- Administrative help that reduces office workload
- Live expert support—often answered within two rings [iamsinc.com], [iamsinc.com]
IAMS emphasizes taking time‑consuming administrative duties off agents’ plates so they can spend more time with clients. [iamsinc.com]
3. Technology & e‑Application Solutions
IAMS offers modern tools to help agents submit business efficiently:
- iGo e‑App electronic application system
- Online quoting engines
- Product comparison tools
- MYGA rate lookups and annuity grids (available after account registration) [iamsinc.com]
These tools help agents stay competitive in an increasingly digital marketplace. [iamsinc.com]
4. Training, Webinars, and Professional Development
Education is a major pillar of IAMS’ value proposition. They provide:
- Weekly and monthly webinars covering product updates, sales strategies, and tax‑related planning concepts [youtube.com]
- IAMS Academy, a structured training and business‑development event series [staging.iamsinc.com]
- On‑demand video content through the IAMS YouTube channel [youtube.com]
- Sales kits and marketing materials including tax kits, CD replacement kits, and more [staging.iamsinc.com]
This commitment to education helps producers stay ahead in a rapidly evolving insurance environment.
5. Marketing and Growth Support
To help agents expand their business, IAMS offers:
- Marketing strategies tailored to various product lines
- Lead support and business planning
- Growth‑oriented webinars and academy events
- Opportunities to qualify for promotional trips and incentive programs, such as the annual producers’ retreat (based on production and qualification criteria) [iamsinc.com]
This approach reinforces IAMS’ producer‑first philosophy.
How IAMS Differentiates Itself
What sets IAMS apart from other marketing organizations is its deeply ingrained focus on the producer experience. According to founder Charles Heuring, many competitors forget that the producer is the foundation of the business—but IAMS makes it the centerpiece of everything they do. [linkedin.com]
Key differentiators include:
- Direct personal access to decision‑makers and internal experts [iamsinc.com]
- High‑level commissions and competitive product offerings
- A culture built on long‑standing trust, service, and agent success
- Strong infrastructure with decades of industry expertise
Conclusion
IAMS is more than a product wholesaler—it is a full‑service partner designed to help insurance professionals thrive. With robust carrier relationships, comprehensive training, powerful technology solutions, and dedicated support teams, IAMS continues to stand out as a leading IMO committed to putting agents first.
Whether you are new to the industry or a seasoned producer, IAMS offers the tools, expertise, and partnership needed to grow a successful and sustainable insurance practice.